Role: Lead Photographer

Project Overview:

As Quantum prepared to debut three new product families—Merit, Zeal, and Cabo, for launch at ICAST 2025. I assisted in the creative execution of multiple field shoots to capture authentic, high-impact lifestyle content. Working closely with brand stakeholders and marketing leads, I developed shot lists and provided on-location photo direction to ensure every photo aligned with Quantum’s bold positioning: Tested Beyond Limits.

I served as lead photographer across four dynamic environments to showcase each family of products. The content captured not only told an authentic story of endurance and performance but also translated seamlessly across product launches, email campaigns, and digital/print advertising assets.