Role: Lifestyle Photographer, Graphic DesignerMartin // Fly Fishing product launch
With the launch of the X84 combo, I led the creative approach to visually position the product as modern, technical, and performance-driven. My focus was on highlighting key design details—especially the blue camouflage rod, coordinated fly line, and textured grip—through intentional composition and lighting.
On location, I balanced product-forward imagery with immersive lifestyle moments to showcase real-world use. I worked to ensure the rod’s distinctive colorway remained the visual anchor in every frame. The final image set established a stronger, more confident creative direction around the launch.
