Role: Art Directer, Photographer, Graphic Designer

Feel The Difference

Featuring a stacked pro staff—legends like Kevin VanDam and Mark Zona alongside rising talent and 2025 Bassmaster Classic Champion Easton Fothergill—Lew’s invites anglers to Feel the Difference. Print and digital campaigns highlighted new tournament-ready rods and reels, while retail displays used lifestyle photography to capture the on-water experience of Lew’s equipment. Premium packaging was designed along with the launch of new products.

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Lew's x Mossy Oak apparel design + Digital Ad Campaign

Lew's x Mossy Oak apparel design + Digital Ad Campaign

New Product Print Ad

New Product Print Ad

Print Ad Design & Product Photography

Print Ad Design & Product Photography

Print Ad Design & Product Photography

Print Ad Design & Product Photography

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Packaging Design

Packaging Design

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Clamshell Packaging Design (SPEC)

Clamshell Packaging Design (SPEC)

Clamshell Packaging Design

Clamshell Packaging Design

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