Role: Lifestyle Photographer, Graphic Designerstrive for perfection
Quantum entered the saltwater market with the launch of the Strive, a new reel and combo designed to deliver high performance at an entry-level price. For the launch campaign, I helped define the visual direction, leading lifestyle photography and campaign design to establish a cohesive look across key saltwater markets, including Florida’s Atlantic coast and the Northeast.
In close partnership with Quantum’s video team, we executed multi-day, on-location shoots with sponsored professional guides. I set the visual tone for still deliverables and translated field-captured imagery into final campaign-ready design assets that maintained a consistent brand presence across channels.
The resulting creative supported integrated digital and print campaigns, helping build credibility for Quantum’s entry into saltwater and driving awareness through local dealer networks.
