Role: Lifestyle Photographer, Graphic Designer

Key Deliverables:
Lifestyle Photography Library
Print + Digital Advertising Assets
Retail Endcaps and In-Store Signage

TIE ONE ON

With the 360° “Tie One On” campaign, Strike King reinforces its connection to real on-the-water results. I led lifestyle photography production, capturing Strike King’s wide portfolio of baits in authentic use and highlighting catch success. The work powered a brand campaign spanning retail activations, digital and print ads, grassroots marketing, and general brand initiatives for both internal and external audiences.